Written by Antonia Ava
World has become a global village. In this era of globalization business activities need expansion. For the expansion of business activities it is very essential to meet your audience where they are. For this purpose your audience need to be engaged and for engaging global audience it is necessary to consider language and culture. Every region has different cultures and various languages are spoken around the world. To be the part of globalization and to stand out in this global world it is necessary to communicate with the global customers in their native language. Communication is vital to have maximum brand equity. If you are unable to do so your business will decline. To be the part of global business, it is very important to break language barriers.
- Targeting the wider audience
Large number of potential customers needs to be contacted in order to enhance sales and to grow business. Best way to engage customers is to deal with them in the language they fully understand. In this way you are able to attract potential customers, build long lasting relationship with customers and to retain customers. Website translation, translation of marketing campaigns, translation of product specifications and translation of user manuals will help expand your business across boundaries. If your business is recognized across the boarders than it means that your brand is trustable in global market. It enhances the credibility of your business and credibility enhances company image.
2) Enhancing Company Image
If you are able to target customers properly across borders, your business credibility will increase and you will be able to stand out in competition. Multilingual website will increase your online visibility in global world. Consumers from various regions from around the world will be able to access your website in their native language. This will make your company more reliable and trustworthy. Your potential clients will feel happy and taken care of which leads to pleasant customer experience and enhance customer loyalty.
3) Building trust of the brand
Your brand will be recognizable, if new potential customers are targeted in their native language. A research by Common Sense Advisory revealed that consumers will restrain from using your website if it is not in their native language. The research also showed that 87% of potential consumers do not buy from English website. Marketing and advertising plays important role in making your business reachable and renowned among the target audience. If your marketing and advertising is translated in customers native language it will enhance brand identity and will resonate in the minds of customers. Translation is not only the tool to target potential customers, Localization is also important. Marketing and advertising should be localized and should be according to the culture and norms of the society. Slogans and tag lines of the business needs to be translated very carefully considering cultural barriers. They are not needed to be translated word by word but should remain accurate towards its meanings. Many companies face problem in doing this and faced great business loss for example when Ford Pinto is launched in Brazil. It didn’t change its name. Pinto means tiny male genitals in Brazilian language. It shows how important is to translate marketing campaigns according to culture of the society.
4) Translation of Website for global growth
Website is your first point of contact with customers so translating your website is very important. It is said first impression is last impression so if your website is not impressive and potential customers don’t feel good about it. They will quickly switch to other websites in a second. Research on consumer behavior reveals that 90% of online shoppers spend time on the website which is in their native language. If you don’t want potential customers to shop from competitor’s website you should get translate your website in the languages of the market you target. In this regard help of professional translation agencies are required.
5) Human Translation Translation of documents and messages by human beings is making translation more reliable. Native professionals who are also subject matter experts of their field not only helps to translate your material but also helps to localize your message according to the culture of the society. Translation of marketing campaign requires a creative process that is to transcribe into other language inspite of translating literally. A translation software can’t do this and it cannot go through transcreation process to translate slogans and word plays. Human translations is the best choice to deal with all professional, local and language barriers and it deals with the process which is precise and accurate. Finding the suitable translation company is a good business investment. Mars translation is right choice to localize your website, marketing campaigns and all those things which are important to expand your business globally. Mars translation has pool of certified native linguists who are also subject matter experts and provides you with accurate and precise translation in fast turnaround time and economical rates. Professional translation service by Mars is state of the art translation which makes Mars translation best professional translation choice for its clients.